Business of Changing the World―Twenty Great Leaders on Strategic Corporate Philanthropy
- ISBN13:9780071481519
- 出版社:Mcgraw-Hill; Inc.
- 作者:MARC BENIOFF
- 裝訂:精裝
- 出版日:2006/10/01
商品簡介
This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.
These are just a few of the extraordinary leaders you'll hear from:
- Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense
- Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a ?debt? to the children of the world and how Hasbro expanded its reach beyond the playroom
- UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values
- Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR
- Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy
In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.
作者簡介
Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would replace traditional enterprise software technology. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services.
Throughout his career, Benioff has also been committed to using information technology to produce positive social change. In 2000 he launched the Salesforce Foundation-now a multi-million global organization-that pioneered the "1 percent model,” whereby the company contributes 1 percent of profits, 1 percent of equity, and 1 percent of employee hours back to the communities it serves. Benioff is the author of two books, The Business of Changing the World and Compassionate Capitalism. Acknowledging his devotion to finding solutions to global challenges, the Members of the World Economic Forum named Benioff a "Global Leader of Tomorrow”-one of 100 leaders in business, politics, and the arts committed to addressing social issues.
目次
Introduction by mMarcBenioff
A Family Tradition: Hasbro
Why Give: Alan Hassenfeld
Delivering on its Legacy: UPS
RemerbRememberingasey: Mike Eskew
How to Make Boots and Save the World: Timberland
A Sharing of Strength:Jeff Swartz
A Direct Approach: Dell
The Return of Leading Responsibility: Michael Dell & Kevin Rollins
Managing the most Important Assets: Citizens Bank
Living by Our Credo: Larry Fish
Giving Back in the Good Times and the Bad: Levi Strauss & Co.
Profits Through Principles: Phil Marineau
A Transferring of Skills: The Milken Institute
An Investment in Human Capital: Michael Milken
Ingredients for Success: Safeway
Making a Difference-An Ingredient of Life: Steve Burd
Healthy Choices: GlaxoSmithKline
Going Beyond Commercial Transactions:Jean-Pierre Garnier
Predicting--and Changing--the Future: Intel
Teach to the Future: Craig Barrett
Serving the People: Starbucks
Guided by Principles: Jim Donald
Connecting the Company to the Community: Cisco Systems
Building Networks in the Community: John Morgridge
Building Hospitality in our Communities: Carlson Companies
Founding Fathers: Marilyn Carlson Nelson
Leading CSR in Japan: NEC
Empowered by the Community: Akinobu Kanasugi
Creating Forums for Change: World Economic Forum
Sustainable Capitalism: Klaus Schwab
The Everyday Philanthropist: Working Assets
Consumerism with a Conscience: Laura Scher
Revolutionizing How We Give Back: Revolution
A Hybrid Approach to Business and Philanthropy: Steve Case
Witness to the World: Peter Gabriel
A Voice for the Voiceless: Peter Gabriel
Acknowledgements
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