滿額折
Insane Mode ― How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil
- ISBN13：9781101985953
- 出版社：E P Dutton
- 作者：Hamish Mckenzie
- 裝訂／頁數：精裝／352頁
- 規格：22.9cm*15.2cm*2.2cm (高/寬/厚)
- 出版日：2018/10/02
相關商品
商品簡介
作者簡介
商品簡介
The former lead writer for Tesla Motors tells the astounding story of the most revolutionary car company since Ford and shows how under Elon Musk's "insane mode" leadership, the company is bringing an end to the era of gasoline-powered transportation.
This is the story of a revolution. Hamish McKenzie spent a year at Tesla after being recruited by Elon Musk to write company blog posts and press releases as the famously demanding CEO strove to control its narrative. Now McKenzie tells the story of an unlikely West Coast start-up, with an audacious dream to create a new, successful US car company (the last one started was Chrysler in 1925) that went against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers—and how it succeeded.
SpaceX photos and plans to colonize Mars may be terrific clickbait, but Musk's car enterprise will transform far more people's lives around the world, and it is here now. The new Tesla Model 3, scheduled to go on sale in fall 2017 and costing $30,000, will transform the public perception of Tesla—just fewer than 400,000 people have put down $1,000 to preorder the car since it was announced in spring 2016.
As McKenzie shows, Tesla has triggered frenzied competition from other companies, including Chevy, whose all-electric Bolt goes on sale in 2017, and the already-on-sale Ford Focus Electric, BMW i3, and Nissan LEAF, among others. But Tesla is far ahead of the pack because it is building the highest-quality cars and infrastructure that a new era of transportation will require—charging stations, a battery factory in the largest building by footprint ever built in the United States, and plans already on the table for electric vans and trucks. The age of electric cars is also launching in China, and McKenzie interviews little-known titans who have the money and the market access to power the electric car revolution quickly and decisively.
"Insane Mode" is not just a button on the dash of the first Model S that gave you acceleration like a Ferrari, it isn't even just a description of the 24/7 energy of a visionary car company, it is the title of a book about a new world of transportation and the very best kind of American ingenuity.
This is the story of a revolution. Hamish McKenzie spent a year at Tesla after being recruited by Elon Musk to write company blog posts and press releases as the famously demanding CEO strove to control its narrative. Now McKenzie tells the story of an unlikely West Coast start-up, with an audacious dream to create a new, successful US car company (the last one started was Chrysler in 1925) that went against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers—and how it succeeded.
SpaceX photos and plans to colonize Mars may be terrific clickbait, but Musk's car enterprise will transform far more people's lives around the world, and it is here now. The new Tesla Model 3, scheduled to go on sale in fall 2017 and costing $30,000, will transform the public perception of Tesla—just fewer than 400,000 people have put down $1,000 to preorder the car since it was announced in spring 2016.
As McKenzie shows, Tesla has triggered frenzied competition from other companies, including Chevy, whose all-electric Bolt goes on sale in 2017, and the already-on-sale Ford Focus Electric, BMW i3, and Nissan LEAF, among others. But Tesla is far ahead of the pack because it is building the highest-quality cars and infrastructure that a new era of transportation will require—charging stations, a battery factory in the largest building by footprint ever built in the United States, and plans already on the table for electric vans and trucks. The age of electric cars is also launching in China, and McKenzie interviews little-known titans who have the money and the market access to power the electric car revolution quickly and decisively.
"Insane Mode" is not just a button on the dash of the first Model S that gave you acceleration like a Ferrari, it isn't even just a description of the 24/7 energy of a visionary car company, it is the title of a book about a new world of transportation and the very best kind of American ingenuity.
作者簡介
Hamish McKenzie, former lead writer for Tesla Motors, has been an editorial advisor to Kik, a reporter for the tech blog PandoDaily, and a freelance journalist covering digital technology and start-ups. His work has appeared in a range of international publications, including Reuters, The Guardian, the South China Morning Post, The Globe and Mail, The Star (Toronto), CNN.com, TechCrunch, and the New Zealand Listener. Originally from New Zealand, he now lives in San Francisco.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。