• ISBN13:9780071756150
  • 出版社:Mcgraw-Hill; Inc.
  • 作者:KEY
  • 裝訂:平裝
  • 規格:23.5cm*15.9cm*2.5cm (高/寬/厚)
  • 版次:1
  • 出版日:2011/02/22
  • 促銷優惠:原文書特賣會
  • 定  價:NT$748元
  • 優惠價: 5374
  • 可得紅利積點:11 點
  • 庫存: 1
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  • Turn your one simple idea into millions—without lifting a finger!

    “Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!”
    —Mark Victor Hansen, bestselling author and co-creator of the Chicken Soup for the SoulR series

    “Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction.”
    —Gary Dahl, Pet RockR inventor

    “A terrific guide for anyone who wants to be a successful entrepreneur.”
    —John Osher, innovation guru who created SpinBrushR, Stretch ArmstrongR, Spin PopR, and QuattroR Titanium Trimmer Razor

    “Tired of working for corporate America? Tired of living paycheck to paycheck?One Simple Idea can teach you how to add a few zeros to your income. Buy this book and live your dreams now!”
    —Kevin Harrington, infomercial king and featured investor onMark Burnett’s Shark Tank

    “Stephen Key turns conventional inventing ‘wisdom’ on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea.”
    —Tamara Monosoff, founder of Mom InventedR and author ofThe Mom Inventors Handbook and Your Million Dollar Dream

    “Whether you are a creator or a connector, this book will help you turn your ideas into a fulfilling, profitable career. Read it and WIN!”
    —Patrick Lonergan, former vice president and general manager, Johnson & Johnson, and president/partner of NUMARK Laboratories, Inc.

    About the Book:

    For as long as you can remember, you’ve had a dream. You’ve longed to see your product idea come to fruition so you never have to work for anyone else again.

    Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan’s WallBallR, the SpinformationR rotating label, and HotPicksR guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn’t look back. You can do it, too. All you need is One Simple Idea.

    In this book, Key reveals the secrets that helped him and thousands of his students—including bestselling author Tim Ferriss—turn their creativity into a passive income generator by “renting” an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don’t want to do.

    You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:

    • Keep your ideas safe—without spending time and money on a patent
    • Be your own boss—without formally opening a business
    • See your product go to market—without footing a dime in expenses
    • Make potentially big money—without quitting your day job

    The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need “freelancers” like Key—and you—to provide creative, marketable ideas for new offerings.

    With One Simple Idea, there’s no prototyping, no patents, and, best of all, no risk. You can make the system work for you—rather than the other way around.

  • Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. His "10 Steps to Bring Your Idea to Market" course, which can be found at, has attracted more than 10,000 students around the world. Key lives in Modesto, CA.

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