Managing Sport Business:An Introduction
- 系列名:Foundations of Sport Management
- ISBN13:9780415570299
- 出版社:Routledge UK
- 作者:Edited by Linda Trenberth and David Hassan
- 裝訂/頁數:平裝/470頁
- 規格:24.6cm*17.4cm (高/寬)
- 版次:1
- 出版日:2011/09/02
商品簡介
The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
作者簡介
David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor and Francis Ltd. He is also a Series Editor of Foundations of Sport Management (with Dr Allan Edwards) published by Routledge.
目次
Section one - The Sport Management Context
* The Sport Business Industry
Linda Trenberth
* Sport in the Global Marketplace
Chris Gratton and Themis Kokolakakis
* The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity
David Hassan
* Sport, Policy and the Structure of UK Sport
Richard Tacon and Andrew Hanson
* Corporate Governance and the Regulation of Sport
Geoff Walters and Sean Hamil
* Managing Sport in the Non Profit Sector
Chris Auld and Graham Cuskelly
Section Two - The Application of Business Management to Sport
* Organizational Theory and Sport Management
Milena Parent, Danny O’Brien and Trevor Slack
* Strategy and Planning in the Context of Sport
Milena Parent, Danny O’Brien and Trevor Slack
* Human Resource Management and the Business of Sport
Chris Wolsey and Helen Whitrod-Brown
* The Management and Measurement of Organizational Performance
Leigh Robinson
* Budgeting and Budgetary Control in Sport
Simon Shibli and Rob Wilson
* Sport Marketing Management and Communication
Ron Garland and Christopher Hautbois
Section Three - Facets of Sport Business
* Delivering sport in the global context
Lucie Thibault
* Managing Sport Volunteers
Graham Cuskelly and Chris Auld
* Sport and Sponsorship
Laura Cousens and Cheri Bradish
* Sport and the Law: Considerations for Sport Managers
Steve Greenfield and Guy Osborn
* Managing High Performance Sport
Bill Gerard
* Sport, the Media and Strategic Communications Management
Raymond Boyle and Richard Haynes
* Information Communications Technology and their Use in Sport Business
Cameron O’Beirne
* Planning and Managing the Stadium Experience
Paul Kitchin
* Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence Approach
Juan Luis Paramio, Carlos Campos Lopez, Babatunde Buramio
* Sport Event Management
Sean O’Connor
* Managing Social Responsibility and Ethics in Sport
Geoff Walters
* Researching Sport Management
Allan Edwards, James Skinner and Wayne Usher
* Trends, Challenges and the Future for Managing the Business of Sport
David Hassan
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