商品簡介
Noting that libraries have been subject to increasing budget cuts since the 2008 economic crisis, Comito, an outreach librarian, et al., who are all associated with an urban library advocacy organization, show public librarians how to organize their community to save their libraries and advocate for support and funding. They explain identifying professional and organizational limitations and understanding organizational structure and identity, leadership, and non-profit status. They discuss defining the organization to the public and communicating, with discussion of creating a message, connecting with the public online, working with the press, writing a press release, interviews, marketing, virtual tools, video, graphics, and social media. Other issues explored include working with library administration, the board of trustees, elected officials, and staff and professional groups, and using Web 2.0 tools and e-mail marketing. They also offer strategies for getting active through events, protests, marches, parties, concerts, town meetings, speaking engagements, and street art and theater. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)