Commodity Activism
- 系列名:Critical Cultural Communication
- ISBN13:9780814764015
- 替代書名:Commodity Activism
- 出版社:New York Univ Pr
- 作者:Roopali Mukherjee (EDT); Sarah Banet-Weiser (EDT)
- 裝訂/頁數:平裝/303頁
- 規格:23.5cm*15.2cm*2.5cm (高/寬/厚)
- 出版日:2012/02/01
商品簡介
Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.
Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
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