Bank 3.0 ─ Why Banking Is No Longer Somewhere You Go, But Something You Do
Bank 3.0 ─ Why Banking Is No Longer Somewhere You Go, But Something You Do
  • ISBN13:9781118589632
  • 出版社:John Wiley & Sons Inc
  • 作者:Brett King
  • 裝訂/頁數:精裝/360頁
  • 規格:23.5cm*15.9cm*3.2cm (高/寬/厚)
  • 出版日:2012/12/26
  • 定  價:NT$1398元
  • 優惠價: 91258
  • 可得紅利積點:37 點
  • 庫存: 無庫存,下單後進貨(採購期約45個工作天)
  • 加入購物車
分享:
商品介紹
  • 商品簡介
  • 作者簡介
  • The first edition of BANK 2.0--#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months--took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.

    In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments--from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all.

    BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

    ""On the Web and on Mobile, the customer isn't king--he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice."
    "Gerry McGovern, author of "Killer Web Content"
  • Brett King is a strategic advisor to the financial services sector and the founder of the International Academy of Financial Management, a professional association focused on financial services. He is an International Judge for the Asian Banker Retail Excellence Awards and for the Middle-East Business Achievement Awards.

    A regular speaker at the top global conferences for financial services, King is an acknowledged expert on wealth management, customer experience, and retail channel distribution strategy. He publishes regularly in his role as industry advisor onHuffington Post (Business News), Internet Evolution, and his personal blog, Banking4Tomorrow.com.

    King is the founder of the world's first mobile direct bank, Movenbank. He also runs UserStrategy, a boutique consultancy focused on improving customer interaction for leading financial services, companies and businesses. He previously led the Asia division for Modem Media/Digitas (part of the Publicis Groupe) and the E-Business service line for Deloitte (Financial Institutions Industry focus). His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank, Emirates NBD, BNP Paribas, and more.

    本週66折

      • 義大利,這玩藝!:視覺藝術&建築
      • 優惠價:211元
      • 解構鄭成功:英雄神話與形象的歷史
      • 優惠價:99元
      • 5小時清醒力:日本醫師教你晨型人的大腦深度休息法
      • 優惠價:185元
      • 這樣吃防治腎臟泌尿疾病:抗衰防老,告別腰酸背痛,提振精氣神
      • 優惠價:165元
      • 繪畫色彩學
      • 優惠價:165元

    推薦書展
    公司簡介服務條款隱私權政策異業合作人才招募圖書館採購/編目三民禮券兌換處好站連結三民‧東大‧弘雅目錄古籍‧古典目錄