King (media and cultural studies, Canterbury Christ Church U. College, England) takes a 19th-century periodical, the London Journal , as a case study to explore various methods of writing about mass market media in general. His fundamental thesis is that the periodical was a commodity that occupied shifting but specific places in a constantly mobile market; and was not only a produced and distributed commodity, but was consumed as a magical, fantasmatic commodity fetish, that is, an aesthetic object that gave imaginative pleasure. He covers discourse, periodical, and gender and appends the circulation figures. Annotation c2004 Book News, Inc., Portland, OR (booknews.com)
Dr Andrew King is a senior lecturer in Media and Cultural Studies at Canterbury Christ Church University College, UK.