The Magazines Handbook
The Magazines Handbook
  • 系列名:Media Practice
  • ISBN13:9780415617574
  • 出版社:Taylor & Francis
  • 作者:Jenny McKay
  • 裝訂/頁數:平裝/360頁
  • 規格:24.1cm*17.1cm*2.5cm (高/寬/厚)
  • 版次:3
  • 出版日:2013/04/01
  • 定  價:NT$2079元
  • 優惠價: 91871
  • 可得紅利積點:56 點
  • 庫存: 無庫存,下單後進貨(採購期約45個工作天)
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  • The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist.

    Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production.

    Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate.

    The Magazines Handbook includes:

    ‧ Interviews with magazine journalists, editors, and publishers

    ‧ Advice on starting out and freelancing in the magazine industry

    ‧ An analysis of ‘new journalism’ and reportage

    ‧ A glossary of key terms and specialist concepts

    ‧ Information on contacts, courses and professional training.

  • Jenny McKay has worked as a journalist in magazines, newspapers and television. She has extensive experience of the university-level teaching of journalists and is currently Senior Lecturer in magazine journalism at the University of Sunderland, UK. She was a founding member of the Association for Journalism Education and the International Association for Journalism Studies and is an editor of the journals they publish: Journalism Education and Literary Journalism Studies.

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