The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
- ISBN13:9781471131042
- 替代書名:韓流重襲!
- 出版社:Simon & Schuster UK
- 作者:Euny Hong
- 裝訂/頁數:平裝/288頁
- 出版日:2014/08/14
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How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?
Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?
And just how does South Korea plan to use pop culture to beat America at its own game.
Welcome to South Korea: The Brand.
In The Birth of Korean Cool journalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.
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