Business Strategy ─ A Guide to Effective Decision-making
- 系列名:Economist Books
- ISBN13:9781610394765
- 出版社:Economist the
- 作者:Economist (COR); Jeremy Kourdi
- 裝訂/頁數:平裝/256頁
- 規格:21.6cm*13.3cm*1.9cm (高/寬/厚)
- 版次:3
- 出版日:2015/04/28
商品簡介
Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organization who will determine how the vision can be transformed into action. In short, everyone is involved in strategy.
But getting it right involves difficult choices: which customers to target, what products to offer, and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process.
The message of this guide is simple: strategy matters, and getting it right is fundamental to business success.
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