商品簡介
In the field of technical communication, academics and industry practitioners alike regularly encounter the same question: “What exactly is it you do?” Their responses often reveal a fundamental difference of perspective on what the field is and how it operates. For example, academics might discuss ideas in terms of rhetorical theory, while practitioners might explain concepts through more practical approaches involving best business practices. And such differences can have important implications for how the field, as a whole, moves forward over time. This collection explores ideas related to forging effective academia-industry relationships and partnerships so members of the field can begin a dialogue designed to foster communication and collaboration among academics and industry practitioners in technical communication. To address the various factors that can affect such interactions, the contributions in this collection represent a broad range of approaches that technical communicators can use to establish effective academy-industry partnerships and relationships in relation to an area of central interest to both: education. The 11 chapters thus present different perspectives on and ideas for achieving this goal. In so doing, the contributors discuss programmatic concerns, workplace contexts, outreach programs, and research and writing. The result is a text that examines different general contexts in which academia-industry relationships and partnerships can be established and maintained. It also provides readers with a reference for exploring such interactions.
作者簡介
Han Yu is an associate professor of technical communication in the English Department at Kansas State University. Her research focuses on visual communication, intercultural technical communication, technical communication in China, and writing assessment/training. She has published many articles on these topics in leading journals in the field, including Technical Communication Quarterly, IEEE Transactions on Professional Communication, Journal of Technical Writing and Communication, Journal of Business and Technical Communication, Programmatic Perspectives, Technical Communication, and Business Communication Quarterly. Her article Putting China’s Technical Communication into Historical Context: A Look at the Chinese Culinary Instruction Genre, published in Technical Communication, won the 2009 Frank R. Smith Outstanding Journal Article Award. Han Yu also edited the collection (with Dr. Gerald Savage) Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication (IEEE/Wiley, 2012).