90折
Tactical Seo ─ The Theory and Practice of Search Marketing
- ISBN13：9780749477998
- 出版社：Kogan Page Ltd
- 作者：Lee Wilson
- 裝訂／頁數：平裝／240頁
- 規格：22.9cm*15.2cm (高/寬)
- 出版日：2016/08/28
定 價：NT$ 1350 元
優惠價：90 折 1215 元
無庫存，下單後進貨(到貨天數約30-45天)
可得紅利積點：36 點
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作者簡介
商品簡介
Search engine optimization is an increasingly critical tool for digital marketers in a competitive and saturated online marketplace. Setting itself apart from the ubiquitous technical and process-driven guidance, where tips and tricks which are quick to become out of date, Tactical SEO moves towards a deeper understanding of search marketing and the industry as a whole. These insights help marketers truly grasp the opportunities, challenges and value that SEO can bring to an online presence in the long term leading to a more strategic and nuanced approach.
Tactical SEO explores:
--what succeeds in search marketing but also why, including analysis of "ripples" and other concepts that underpin best practice
--moving from process-driven to organic search marketing and the value of exploiting opportunity
--the Google ethos and the symbiotic nature of Google and SEO
--how a value-checklist can re-focus strategy and generate positive results
Supported by case studies, graphs, charts, diagrams, templates, and worksheets, Tactical SEO provides marketers with a genuine understanding of how and why SEO works.
Tactical SEO explores:
--what succeeds in search marketing but also why, including analysis of "ripples" and other concepts that underpin best practice
--moving from process-driven to organic search marketing and the value of exploiting opportunity
--the Google ethos and the symbiotic nature of Google and SEO
--how a value-checklist can re-focus strategy and generate positive results
Supported by case studies, graphs, charts, diagrams, templates, and worksheets, Tactical SEO provides marketers with a genuine understanding of how and why SEO works.
作者簡介
Lee Wilson is Head of SEO at Vertical Leap, one of the UK's industry leading providers of search and digital marketing. Having led digital marketing departments for the last 15 years, he is a specialist in delivering integrated search marketing success to businesses from multinationals and global brands to SMBs and start-ups.
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