Management Information Systems ─ Managing the Digital Firm
- ISBN13：9780134684857
- 出版社：Pearson College Div
- 作者：Kenneth C. Laudon; Jane P. Laudon
- 裝訂／頁數：精裝／672頁
- 版次：15
- 出版日：2017/01/19
商品簡介
Note: This is the unbound edition of Management Information Systems: Managing the Digital Firm Student Value Edition, 15/e
For undergraduate and graduate Management Information Systems courses.
An in-depth exploration of how businesses successfully manage information
In its Fifteenth Edition , Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives.
Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today’s businesses—capturing students’ attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today’s workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm’s information systems
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