90折
Handbook of Research on New Product Development
- 系列名：Research Handbooks in Business and Management
- ISBN13：9781784718145
- 出版社：Edward Elgar Pub
- 作者：Peter N. Golder (EDT); Debanjan Mitra (EDT)
- 裝訂／頁數：精裝／464頁
- 規格：16.8cm*24.5cm (高/寬)
- 出版日：2018/02/23
定 價：NT$ 12150 元
優惠價：90 折 10935 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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作者簡介
商品簡介
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.
作者簡介
Edited by Peter N. Golder, Professor of Marketing, Tuck School of Business, Dartmouth College and Debanjan Mitra, City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, US
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