The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

ISBN13：9781119440703
出版社：John Wiley & Sons Inc
作者：Morin
裝訂／頁數：精裝／352頁
規格：23.5cm*15.9cm*3.2cm (高/寬/厚)
出版日：2018/08/31
關鍵字： The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime、 The、 Persuasion、 Code、 How、 Neuromarketing、 Can、 Help、 You、 Persuade、 Anyone、 Anywhere、 Anytime、 John Wiley & Sons Inc、 Morin、外文書、商業財經、 Commerce, communications, transport、

杜威圖書分類： Commerce, communications, transport

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The Persuasion Code

Capture, convince, and close—scientifically

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap^TM: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

• Written by the founders of SalesBrain who pioneered the field of neuromarketing

• SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO

• Includes guidance for creating your own neuromarketing plan

• Advance your business or career by creating persuasive messages based on the working principle of the brain.

作者簡介

Dr. Christophe Morin (Honolulu, Hawaii; www.salesbrain.com) is the CEO and Chief Pain Officer at SalesBrain. With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Christophe has run and started many businesses as well as held senior positions in several publicly traded companies. Christophe holds an MBA from Bowling Green State University, an MA in Media Psychology and a Ph.D. in Media Psychology from Fielding Graduate University. He joined the Adjunct Faculty of the Media Psychology department of Fielding in 2013 as a professor of Media Neuroscience. Christophe has received numerous awards during his career as a speaker and a consumer researcher.

Patrick S. Renvoise (San Francisco, California; www.salesbrain.com) is the President, Co-Founder and Chief Neuromarketing Officer at SalesBrain. Patrick received a Masters in Computer Science from National Institute of Applied Sciences. He headed Global Business Development efforts first at Silicon Graphics then as Executive Director of Business Development at LinuxCare. In the course of closing over $3B of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, he met with some of the smartest people on earth and he became fascinated by the human mind. Pushed by a strong desire to seek truth about Sales & Marketing, Patrick discovered the buy button inside the brain. He spend 2 years researching and formalizing a science-based MAP, NeuroMap^TM, that has helped over 6,000 companies’ worldwide get their message truly understood by the brain of their customers.