Managing Corporate Design ― Best Practices for In-house Graphic Design Departments
Managing Corporate Design ― Best Practices for In-house Graphic Design Departments
  • ISBN13:9781621536758
  • 出版社:Allworth Pr
  • 作者:Peter L. Phillips
  • 裝訂/頁數:平裝/224頁
  • 規格:22.9cm*15.2cm (高/寬)
  • 出版日:2018/10/02
  • 定  價:NT$700元
  • 優惠價: 79553
  • 可得紅利積點:16 點
  • 庫存: 無庫存,下單後進貨(採購期約45個工作天)
  • 加入購物車
分享:
商品介紹
  • 商品簡介
  • 作者簡介
  • Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.

    Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers:

    Developing a framework
    Assessing the value you offer
    Recognizing the business role of design
    Communicating in a corporate language
    Gaining and forming business relationships
    Developing design briefs and approval presentations
    Managing and hiring staff
    Incorporating creativity
    Overcoming obstacles and moving forward!

    These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.

    Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
  • Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.

    本週66折

      • 李善東生命清潔中心
      • 優惠價:238元
      • 模糊的疆界:易宗唐手道創始人洪懿祥大師傳奇
      • 優惠價:330元
      • 心懷正向的信念(簡體書)
      • 優惠價:178元
      • 青森弘前‧津輕‧十和田
      • 優惠價:251元
      • 靜物畫-畫藝百科系列
      • 優惠價:165元
      • 中國文學講話(增訂二版)─三民叢刊3
      • 優惠價:165元
      • 跨樂十六國
      • 優惠價:264元
      • 金牌助理(簡體書)
      • 優惠價:75元
      • 開店創業天時˙地利˙人和招財術
      • 優惠價:223元
      • 我的回憶(三版)─三民叢刊284
      • 優惠價:125元

    推薦書展
    公司簡介服務條款隱私權政策異業合作人才招募圖書館採購/編目三民禮券兌換處好站連結三民‧東大‧弘雅目錄古籍‧古典目錄