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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
The Changing Strategies of International Business ― How Mnes Manage in a Changing Commercial and Political Landscape

The Changing Strategies of International Business ― How Mnes Manage in a Changing Commercial and Political Landscape

定  價:NT$ 7200 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.

In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

作者簡介

Agnieszka Chidlow is Associate Professor of International Business and Head of the Department of Strategy and International Business at Birmingham Business School, University of Birmingham, UK. As Associate Editor of International Business Review, her research revolves around the internationalisation of firms and methodological issues within international business research.

Pervez N. Ghauri is Professor of International Business at Birmingham Business School, University of Birmingham, UK. Having previously studies at Uppsala University in Sweden, Pervez is the Editor-in-Chief of International Business Review.

Thomas Buckley is Assistant Professor of International Business Strategy in the Management School of the University of Sheffield, UK. He previously studied at Henley Business School, University of Reading, UK, and his research focuses predominantly on the service sector and the retail industry.

Emma C. Gardner is Assistant Professor of Strategy and International Business at Birmingham Business School, University of Birmingham, UK. Her research interests include business and professional services, organisational routines and institutional change.

Amir Qamar is Assistant Professor of Strategy and International Business at Birmingham Business School, University of Birmingham, UK. His research interests include lean and agile operations, automotive supply chains, MNEs and productivity levels.

Emily Pickering is a Research Administrator at Birmingham Business School, University of Birmingham, UK. Her research mainly revolves around institutional operations and HR.

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定價:100 7200
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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