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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
Responsible People ― The Role of the Individual in Csr, Entrepreneurship and Management Education
滿額折
定  價:NT$ 6300 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

This book brings the focus of corporate responsibility back to the people who are driving change in contemporary practice. Expanding current conceptualizations of CSR, the chapters come together to explore the work of a range of individuals in charge of CSR practices in contributing to societal good. Including topics such as leadership, social entrepreneurship, responsible management education, non-profit organizations and citizen activism, it aims to expand current mainstream understanding of the role individuals have in shaping CSR theory, practice, policies, and discourses.

作者簡介

Dr Francisca Farache is a principal lecturer at Brighton Business School, UK. Her research interests include corporate social responsibility, business ethics, corporate communication and CSR communication.

Dr Georgiana Grigore is a lecturer in marketing at Henley Business School, UK. She is co-chair of the International Conference on Social Responsibility, Ethics and Sustainable Business. Her major area of research is in marketing and corporate responsibility, including changes that result from digital media.

Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include: business ethics, corporate social responsibility and marketing-management. He is the co-founder of the International Conference on Social Responsibility, Ethics and Sustainable Business.

David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interests include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government, military and party-political PR; CSR and ‘greenwashing’.

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定價:100 6300
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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