Corporate Responsibility and Digital Communities ― An International Perspective Towards Sustainability

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners.

Georgiana Grigore is a Lecturer in Marketing at Henley Business School, UK. She is an active researcher, focusing on corporate social responsibility, business ethics and marketing, including changes that result from digital media. In 2012, she co-founded an annual international conference, ‘Social Responsibility, Ethics and Sustainable Business’.

Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include business ethics, corporate social responsibility and marketing-management. He is involved in several national funded research projects, and has published numerous articles and papers on corporate social responsibility. He is the co-founder of The International Conference ‘Social Responsibility, Ethics and Sustainable Business’.

David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interest include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government and party political PR; CSR and ‘greenwashing’.