Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group
From marketing strategy to packaging, colour is essential for both the positioning and the sales of brands and merchandise. The vast majority of consumers say they pay attention to prevailing trends,
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with un
A must for any business/ideas library: The Ogilvy advertising legend—hailed as “one of the leading minds in the world of branding” (NPR) and “the don of modern advertising (Sunday Times)—explores the