If you’re reading this, the chances are you’re enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers ever
Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, stud
If you’re reading this, the chances are you’re enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers ever
Get 12 months FREE access to an interactive eBook when purchasing the paperback** Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014" *This easy
Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473975859) * Previous edition winner of the British Book Design and Production Aw
Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473975859) * Previous edition winner of the British Book Design and Production Aw
