三民網路書店 / 搜尋結果

這是一個趨勢類、前瞻性的選題。當前世界正經歷著一場深刻的社會變革――“新勢力”的興起。再也不是行業巨頭統領整個行業，不再是領導驅動一切；民眾、小組織機構利用自身的創造新、參與性，擁有越來越多的話語權和顛覆力量。這就是“新勢力”。新興勢力的發展基於大眾參與、對等協調這兩個關鍵因素，來促進變革，影響結果的走向。新勢力無處不在，從政治選舉，到媒體、教育業、商業，所有機構、組織和傳統強權都要面對這一變化。本書探討的就是“新勢力”這個問題。誰掌控著新勢力？新勢力是如何擴散的？它將如何改變我們的世界？如何理解這個新世界？新世界的格局是什麼，如何在這個格局下有所作為？作者認為，舊勢力的運作像貨幣，由少數人持有，具零和性。一旦取得，就被小心守護，而有權人士擁有龐大儲藏可供花用，封閉且無法接近，由領導者驅動。新勢力則像水流，由眾多支流構成。它具有開放性、參與性，由同儕驅動。它像水，也像電，在波動洶湧時力道最強。新勢力的目標不在於囤積，而是輸送。新勢力造就了很多新的模式（比如眾籌）和新的價值觀。這些價值觀的特點，首先是信息透明（相比之下，20世紀的紳士貴族們都是大門緊閉，暗中達成了協議）。新勢力看重的是非正式的、網絡化管理，重視參與度；新勢力完全是自己動手做事，在一定程度上避免了20世紀的職業化和專業化。作者通過諸多案例分析，提出了一個架構，供組織有效運用“舊勢力”、“新勢力”這兩種不同的力量。並分析了新勢力面臨的挑戰。

From two visionary thinkers and practitioners comes a big idea about how power works differently in our hyperconnected age.Why do some leap ahead while others fall behind in today's chaotic, connected

From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world.For the vast majority of human history, power

From two visionary thinkers and practitioners comes a big idea about how power works differently in our hyperconnected age.Why do some leap ahead while others fall behind in today's chaotic, connected

For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers and subjects. Now, we all se

For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' we lived in a world of rulers and subjects. Now, we all se

NOW A NATIONAL BESTSELLERThe definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the bes