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Martin Eisend/ Alfred Kuss (1)
Peeter Verlegh (EDT)/ Hilde Voorveld (EDT)/ Martin Eisend (EDT) (1)
Tobias Langner (EDT)/ Shintaro Okazaki (EDT)/ Martin Eisend (EDT) (1)
Verolien Cauberghe (EDT)/ Liselot Hudders (EDT)/ Martin Eisend (EDT) (1)
Vesna Zabkar (EDT)/ Martin Eisend (EDT) (1)

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Grundlagen Empirischer Forschung: Zur Methodologie in Der Betriebswirtschaftslehre

1.Grundlagen Empirischer Forschung: Zur Methodologie in Der Betriebswirtschaftslehre

作者:Martin Eisend  出版社:Springer Gabler  出版日:2021/03/31 裝訂:平裝
定價:1710 元, 優惠價:1 1710
無庫存,下單後進貨(到貨天數約30-45天)
Grundlagen Empirischer Forschung: Zur Methodologie in Der Betriebswirtschaftslehre

2.Grundlagen Empirischer Forschung: Zur Methodologie in Der Betriebswirtschaftslehre

作者:Martin Eisend  出版社:Springer Gabler  出版日:2023/11/04 裝訂:平裝
定價:1800 元, 優惠價:1 1800
無庫存,下單後進貨(到貨天數約30-45天)
Grundlagen Empirischer Forschung. Zur Methodologie in Der Betriebswirtschaftslehre ― Theory Development, Empirical Approaches and Philosophy of Science Considerations

3.Grundlagen Empirischer Forschung. Zur Methodologie in Der Betriebswirtschaftslehre ― Theory Development, Empirical Approaches and Philosophy of Science Considerations

作者:Martin Eisend; Alfred Kuss  出版社:Springer Nature  出版日:2019/03/07 裝訂:精裝
(tentative)This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in phil
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Advances in Advertising Research VIII ― Challenges in an Age of Dis-engagement

4.Advances in Advertising Research VIII ― Challenges in an Age of Dis-engagement

作者:Vesna Zabkar (EDT); Martin Eisend (EDT)  出版社:Gabler  出版日:2017/06/29 裝訂:精裝
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to in
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Advances in Advertising Research ― Bridging the Gap Between Advertising Academia and Practice

5.Advances in Advertising Research ― Bridging the Gap Between Advertising Academia and Practice

作者:George Christodoulides (EDT); Anastasia Stathopoulou (EDT); Martin Eisend (EDT)  出版社:Gabler  出版日:2016/09/13 裝訂:精裝
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a numb
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Advances in Advertising Research

6.Advances in Advertising Research

作者:Tobias Langner (EDT); Shintaro Okazaki (EDT); Martin Eisend (EDT)  出版社:Springer Verlag  出版日:2012/08/17 裝訂:精裝
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advert
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Digital, the Classic, the Subtle, and the Alternative

7.The Digital, the Classic, the Subtle, and the Alternative

作者:Peeter Verlegh (EDT); Hilde Voorveld (EDT); Martin Eisend (EDT)  出版社:Gabler  出版日:2015/09/15 裝訂:精裝
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as onlin
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02-25006600[分機130、131]。
Advances in Advertising Research IX ― Power to Consumers

8.Advances in Advertising Research IX ― Power to Consumers

作者:Verolien Cauberghe (EDT); Liselot Hudders (EDT); Martin Eisend (EDT)  出版社:Gabler  出版日:2018/07/17 裝訂:精裝
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing p
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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