Robert Fitzgerald - 三民網路書店

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1.Signs of the Times

作者：Robert Fitzgerald 出版社：Lightning Source Inc 出版日：2005/10/31 裝訂：平裝

定價：1163 元，優惠價：1 1163

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90折

2.Rowntree and the Marketing Revolution, 1862–1969

作者：Robert Fitzgerald 出版社：Cambridge Univ Pr 出版日：2007/01/25 裝訂：平裝

Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

定價：3249 元，優惠價：9 2924

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3.Rowntree and the Marketing Revolution, 1862–1969

作者：Robert Fitzgerald 出版社：Cambridge Univ Pr 出版日：1995/01/05 裝訂：精裝

Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

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90折

4.The Rise of the Global Company ― Multinationals and the Making of the Modern World

作者：Robert Fitzgerald 出版社：Cambridge Univ Pr 出版日：2015/11/30 裝訂：平裝

This is the first full account of how an influential form of commercial organization - the multinational enterprise - drove globalization and contributed to the making of the modern world. Robert Fitzgerald explores the major role of multinational enterprises in the events of world history, from the nineteenth century to the present, revealing how the growth of businesses that operated across borders contributed to an unprecedented worldwide transformation and deepening interdependence between countries. He demonstrates how international businesses shaped the economic development and competitiveness of nations, their politics and sovereignty, and the balance of power in international relations. The Rise of the Global Company uses the lessons of history to question prominent contemporary interpretations of multinationals and their consequences, and offers a truly wide-ranging survey of multinational enterprise, spanning two hundred years and five continents.

定價：1429 元，優惠價：9 1286

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5.The Iliad

作者：Homer; Robert Fitzgerald (TRN); Robert Fitzgerald 出版社：Everymans Library 出版日：1992/01/01 裝訂：平裝

(Book Jacket Status: Jacketed)In every century since the renaissance, English speakers have felt compelled to possess a translation written especially for their own time of this great epic poem, the e

定價：1050 元，優惠價：79 830

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6.The Odyssey

作者：Homer; Robert Fitzgerald (TRN); Robert Fitzgerald 出版社：Random House Inc 出版日：1992/10/01 裝訂：精裝

(Book Jacket Status: Jacketed)One of the supreme masterpieces of world literature, the Homeric saga of the shipwrecks, wanderings, and homecoming of the master tactician Odysseus encompasses a virtual

定價：1050 元，優惠價：79 830

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7.The Aeneid

作者：Virgil; Robert Fitzgerald (TRN); Robert Fitzgerald 出版社：Everymans Library 出版日：1992/07/01 裝訂：平裝

(Book Jacket Status: Jacketed)In dramatic and narrative power, Virgil’s Aeneid is the equal of its great Homeric predecessors, The Iliad and The Odyssey. It surpasses them, however, in the intense sym

定價：840 元，優惠價：79 664

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8.The Rise of the Global Company ― Multinationals and the Making of the Modern World

作者：Robert Fitzgerald (EDT) 出版社：Cambridge Univ Pr 出版日：2015/11/30 裝訂：精裝

Readable, wide-ranging history of multinational enterprise, exploring its role in international events and influence on globalization and the modern world.

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9.The Oedipus Cycle ─ An English Version : Oedipus Rex/Oedipus at Colonus/Antigone

作者：Sophocles; Robert Fitzgerald (TRN) 出版社：Mariner Books 出版日：2002/11/01 裝訂：平裝

English versions of Sophocles’ three great tragedies based on the myth of Oedipus, translated for a modern audience by two gifted poets. Index.

定價：630 元，優惠價：79 498

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10.The Odyssey: Translated by Robert Fitzgerald

作者：Homer; Robert Fitzgerald 出版社：Vintage Classics UK 出版日：2007/09/06 裝訂：平裝

Penelope has been waiting for her husband Odysseus to return from Troy for many years. Little does she know that his path back to her has been blocked by astonishing and terrifying trials. Will he ove

定價：384 元，優惠價：79 303

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11.A Rose Veiled in Black ― Art and Arcana of Our Lady Babalon

作者：Robert Fitzgerald (EDT) 出版社：Three Hands Pr 出版日：2019/07/30 裝訂：平裝

定價：1048 元，優惠價：1 1048

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12.The Trials of George Robert Fitzgerald, Esq., Timothy Brecknock, James Fulton, [Et Al.]: For the Murder of Patrick Randal Macdonnell, and Charles Hips

作者：George Robert Fitzgerald 出版社：LEGARE STREET PR 出版日：2023/07/18 裝訂：平裝

定價：853 元，優惠價：1 853

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13.Of Some Country; 27 Poems

作者：Robert David 1902- Fitzgerald 出版社：Lightning Source Inc 出版日：2021/09/09 裝訂：精裝

定價：1348 元，優惠價：1 1348

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14.Of Some Country; 27 Poems

作者：Robert David 1902- Fitzgerald 出版社：Lightning Source Inc 出版日：2021/09/09 裝訂：平裝

定價：718 元，優惠價：1 718

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15.The Odyssey

作者：Homer; Robert Fitzgerald 出版社：Noonday Pr 出版日：1998/11/01 裝訂：平裝

The classic translation of The Odyssey, now in a Noonday paperback. Robert Fitzgerald's translation of Homer's Odyssey is the best and best-loved modern translation of the greatest of all epic poems

定價：630 元，優惠價：79 498

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16.The Odyssey ─ A Play

作者：Mary Zimmerman; Robert Fitzgerald 出版社：Northwestern Univ Pr 出版日：2006/11/29 裝訂：平裝

This dramatic adaptation of Homer's myth begins with a modern young woman who is struggling to understand Robert Fitzgerald's translation of The Odyssey. A classical muse appears, and the young woma

定價：560 元，優惠價：1 560

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17.And The Two Shall Become One: A Handbook for a Successful Marriage

作者：Robert Fitzgerald Watson 出版社：Independently published 出版日：2023/12/29 裝訂：平裝

定價：790 元，優惠價：1 790

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18."Celestial Twins Battle of the Elemental Realms: Where Gods Collide, Flames Soar, and Waters Surge in an Elemental Battle for Eternity.

作者：Robert Fitzgerald Watson 出版社：Independently published 出版日：2023/12/11 裝訂：平裝

定價：878 元，優惠價：1 878

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19.Beyond Approval: A Blueprint for Freeing Yourself from People-Pleasing"

作者：Robert Fitzgerald Watson 出版社：Independently published 出版日：2023/12/24 裝訂：平裝

定價：758 元，優惠價：1 758

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79折

20.The Third Kind of Knowledge ― Memoirs & Selected Writings

作者：Robert Fitzgerald; Penelope Laurans Fitzgerald (EDT); Penelope Laurans Fitzgerald 出版社：W W Norton & Co Inc 出版日：1993/02/01 裝訂：精裝

The memoirs and essays collected in The Third Kind of Knowledge encompass the many lives of a remarkable man. Poet, translator, critic, journalist, memoirist, scholar - the late Robert Fitzgerald (191

定價：663 元，優惠價：79 524

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