From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and
"A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analys
Since the term "neuromarketing" was coined in 2002 a new paradigm has emerged in brain science and its role in brand marketing. Du Plessis (chairman of Millward Brown South Africa) et al. explore what
