Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that loyalty is based on delivering on basic promises and offers insi
Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that loyalty is based on delivering on basic promises and offers insi
'取悅顧客是錯誤的策略！華爾街日報冠軍暢銷書《挑戰式銷售》作者最新力作Amazon 商業書分類榜 TOP 10、讀者5顆星好評對顧客而言，銀行簡便快速的手續，比糖果、茶水更實際；航班準時起飛，比因為班機延誤獲得補償更滿意，其實顧客要的不是驚喜，而是能輕鬆解決問題，做好基本服務，提供最大方便，才是黏住顧客的最佳做法！「如果你正在苦苦尋找一本協助你做好顧客服務的案頭書，看這本書準沒錯。」──克里斯．哈
