Explains how to use data analysis and data driven marketing to better understand a customer base, develop smarter marketing strategies, and accurately measure the impact of marketing campaigns.
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Geno
Praise for Data-Driven Marketing "To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practise and how the right adoption leads to a competitive advantage for ad
Should an airline be talking about the royal baby? What's a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right
