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Essentials of Marketing: A Marketing Strategy Planning Approach
滿額折

1.Essentials of Marketing: A Marketing Strategy Planning Approach

作者:William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy  出版社:Mcgraw-Hill; Inc.  出版日:2023/06/07 裝訂:平裝
Essentials of Marketing Is Designed to Satisfy Your Needs.Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through:1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.3.Diversity, equity, and inclusion. Attention to racial justi
定價:1780 元, 優惠價:1 1780
庫存:1
策略選擇:掌握解決問題的過程,面對複雜多變的挑戰
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2.策略選擇:掌握解決問題的過程,面對複雜多變的挑戰

作者:馬丁‧瑞夫斯; 納特‧漢拿斯; 詹美賈亞‧辛哈  出版社:經濟新潮社  出版日:2017/08/08 裝訂:平裝
巨變時代中,最重要的策略經典! 一本書,告訴你企業如何正確選擇與執行策略, 成為本業持續獲利又能兼顧新事業, 面對挑戰,挺進未來! 根據波士頓顧問公司(BCG,Boston Consulting Group)最新研究指出,未來五年內,三分之一的上市企業可能會消失;不僅如此,領先和落後企業之間的差距,已達到有史以來最高水準。這個研究結果顯示,當今企業找到有效的策略管理方式,比以往任何時候都來得重
定價:480 元, 優惠價:9 432
庫存:1
Your Strategy Needs a Strategy ─ How to Choose and Execute the Right Approach
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3.Your Strategy Needs a Strategy ─ How to Choose and Execute the Right Approach

作者:Knut Haanaes; Martin Reeves; Jeffery Schmidt (NRT)  出版社:Audible Studios on Brilliance audio  出版日:2016/05/31 裝訂:有聲書
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contrad
定價:400 元, 優惠價:1 400
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Your Strategy Needs a Strategy ─ How to Choose and Execute the Right Approach
滿額折

4.Your Strategy Needs a Strategy ─ How to Choose and Execute the Right Approach

作者:Martin Reeves; Knut Haanaes; Janmejaya Sinha; Jeffery Schmidt (NRT)  出版社:Audible Studios on Brilliance audio  出版日:2016/07/19 裝訂:有聲書
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contrad
定價:1000 元, 優惠價:1 1000
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Your Strategy Needs a Strategy ─ How to Choose and Execute the Right Approach
滿額折

5.Your Strategy Needs a Strategy ─ How to Choose and Execute the Right Approach

作者:Martin Reeves; Knut Haanaes; Janmejaya Sinha  出版社:Harvard Business School Press  出版日:2015/06/09 裝訂:精裝
You think you have a winning strategy. But do you?Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradi
定價:1225 元, 優惠價:79 968
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HBR's 10 Must Reads for CEOs (with bonus article "Your Strategy Needs a Strategy" by Martin Reeves, Claire Love, and Philipp Tillmanns)
滿額折

6.HBR's 10 Must Reads for CEOs (with bonus article "Your Strategy Needs a Strategy" by Martin Reeves, Claire Love, and Philipp Tillmanns)

作者:Harvard Business Review  出版社:Harvard Business School Pr  出版日:2019/05/14 裝訂:精裝
定價:1750 元, 優惠價:79 1383
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Eat to Burn Your Fat: A Simple 5-Step Strategy to Lose Weight Eating What Your Body Needs

7.Eat to Burn Your Fat: A Simple 5-Step Strategy to Lose Weight Eating What Your Body Needs

作者:Josh Simon  出版社:Independently published  出版日:2023/11/26 裝訂:平裝
定價:400 元, 優惠價:1 400
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Prayerworks ─ Prayer Training and Strategy for Kids
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8.Prayerworks ─ Prayer Training and Strategy for Kids

作者:Stephen Kendrick; Alex Kendrick; Amy Parker; Lisa Manuzak (ILT)  出版社:B & H Pub Group  出版日:2015/09/01 裝訂:精裝
What's Your Strategy? As kids grow, their prayer life needs to grow too—but how? Stephen Kendrick and Alex Kendrick offer a strategy that kids can use to figure out how prayer works and just how power
定價:455 元, 優惠價:1 455
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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
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9.Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

作者:Eli Schwartz  出版社:Lightning Source Inc  出版日:2021/04/27 裝訂:平裝
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
定價:810 元, 優惠價:1 810
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Your Options Handbook: The Practical Reference And Strategy Guide To Trading Options
滿額折

10.Your Options Handbook: The Practical Reference And Strategy Guide To Trading Options

作者:Levy  出版社:John Wiley & Sons Inc  出版日:2011/03/18 裝訂:精裝
A comprehensive yet simplified guide to the complex world of options investing and risk managementBefore trading derivatives, one needs to understand the secrets and mechanics behind the options marke
定價:2100 元, 優惠價:9 1890
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The Art of Consultative Selling in IT ─ Taking Blue Ocean Strategy a Step Ahead
90折

11.The Art of Consultative Selling in IT ─ Taking Blue Ocean Strategy a Step Ahead

作者:Venkatesh Upadrista  出版社:Productivity Press  出版日:2015/03/23 裝訂:平裝
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling
定價:2579 元, 優惠價:9 2321
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The Strategist ─ Become the Leader Your Business Needs
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12.The Strategist ─ Become the Leader Your Business Needs

作者:Cynthia A. Montgomery  出版社:Harpercollins  出版日:2012/05/08 裝訂:精裝
Based on Montgomery's Harvard Business School strategy course, this work offers insights into how CEOs can lead by embodying the role of strategist. Consisting of case studies and many real world exam
定價:1138 元, 優惠價:79 899
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Marketing Your Practice

13.Marketing Your Practice

作者:Not Available (NA)  出版社:Taylor & Francis  出版日:2009/09/30 裝訂:平裝
Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget,
定價:1978 元, 優惠價:1 1978
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Making the Marathon Your Event
滿額折

14.Making the Marathon Your Event

作者:Richard Benyo  出版社:Textstream  出版日:1992/10/06 裝訂:平裝
In easy-to-understand language, Benyo covers preliminaries, preparation, pacing and strategy, and much more. He helps runners tailor a general program to their own particular needs, and backs his reco
定價:665 元, 優惠價:79 525
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Alliance Competence: Maximizing The Value Of Your Partnerships
滿額折

15.Alliance Competence: Maximizing The Value Of Your Partnerships

作者:Spekman  出版社:John Wiley & Sons Inc  出版日:1999/12/14 裝訂:精裝
"If a partner understands better the role alliances play in business strategy, is able to engage in a strategic conversation around the needs for and benefits derived from an alliance, and has a more
定價:2450 元, 優惠價:9 2205
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Plan and Finance Your Family's College Dreams ─ A Parent's Step-by-Step Guide from Pre-K to Senior Year

16.Plan and Finance Your Family's College Dreams ─ A Parent's Step-by-Step Guide from Pre-K to Senior Year

作者:John Hupalo; Peter Mazareas  出版社:Petersons  出版日:2016/06/14 裝訂:平裝
Planning and paying for a college education is a daunting task for most parents. It is a stressful and costly process that needs a well-thought-out academic and financial strategy. This guide offers j
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A Lifetime of Lessons ― More Than 50 Years of Expert Instruction to Help You Play Your Best Golf Now
滿額折

17.A Lifetime of Lessons ― More Than 50 Years of Expert Instruction to Help You Play Your Best Golf Now

作者:David Denunzio  出版社:Independent Pub Group  出版日:2006/04/30 裝訂:平裝
Marshall Smith's book draws upon original lessons as well as the experience that only half a century's involvement in the game can provide. Full swing, short game, and strategy needs are addressed to
定價:698 元, 優惠價:1 698
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THE GONE FISHIN' PORTFOLIO: GET WISE, GET WEALTHY...AND GET ON WITH YOUR LIFE
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18.THE GONE FISHIN' PORTFOLIO: GET WISE, GET WEALTHY...AND GET ON WITH YOUR LIFE

作者:GREEN  出版社:JOHN WILEY & SONS;LTD  出版日:2008/08/13 裝訂:精裝
A timeless investment guide that reveals how to consistently earn market-beating returns while reducing risk What every investor needs is a battle-tested strategy that embraces the uncertainty of fina
定價:978 元, 優惠價:9 880
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The Gone Fishin' Portfolio: Get Wise, Get Wealthy...And Get On With Your Life
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19.The Gone Fishin' Portfolio: Get Wise, Get Wealthy...And Get On With Your Life

作者:Green  出版社:John Wiley & Sons Inc  出版日:2010/05/10 裝訂:平裝
A timeless investment guide that reveals how to consistently earn market-beating returns while reducing risk What every investor needs is a battle-tested strategy that embraces the uncertainty of fina
定價:698 元, 優惠價:9 628
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CREATING A REUSABLE LEARNING OBJECTS STRATEGY:LEVERAGING INFORMATION AND LEARNING IN A KNOWLEDGE ECONOMY
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20.CREATING A REUSABLE LEARNING OBJECTS STRATEGY:LEVERAGING INFORMATION AND LEARNING IN A KNOWLEDGE ECONOMY

作者:ALDERMAN  出版社:JOHN WILEY & SONS;LTD  出版日:2011/02/09 裝訂:平裝
Step-by-step, Creating a Reusable Learning Objects Strategy shows how to create and implement a reusable learning objects (RLO) strategy that is flexible enough to accommodate your individual needs or
定價:2623 元, 優惠價:9 2361
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