專業外語系列教材：會展英語(附光碟)（簡體書）

本教材由會議英語和展會英語兩大部分組成。各有7個單元。內容涉及會展商務背景、會展交際會話、會展短文閱讀、會展應用文寫作以及綜合練習。本書的特點：專業性和實用性強。填補目前市場沒有此類書的空白。

Part One English for Conventions
Unit I Talking about Convention Industry
Background and Direction
Dialogue 1 : What Makes a Great Convention City?
Dialogue 2: Booking a Meeting
Reading: The Historical Development of Convention Industry
Practical Writing: Convention or Meeting Proposal
Exercises
Unit 2 Planning of Meetings and Conventions
Background and Direction
Dialogue 1 : Planning for the Convention
Dialogue 2 : Arranging for the Convention
Reading: The Routine Work of Meeting Planner
Practical Writing: Convention Lead Form
Exercises
Unit 3 Conference enue Selection
Background and Direction
Dialogue 1 : Negotiating about Conference Venue
Dialogue 2 : Site Selection
Reading: Event Venue Selection
Practical Writing: Meeting Room Reservation Form
Exercises
Unit 4 Selling and Promoting Conventions
Background and Direction
Dialogue 1 : Bargaining for a Discount
Dialogue 2: Negotiating Conference Facilities
Reading: Event Planning Service
Practical Writing: Convention Registration Form
Exercises
Unit 5 Conference Registration
Background and Direction
Dialogue 1: Convention Registration
Dialogue 2: Registering at Conference
Reading: Convention Registration Service
Practical Writing: Call for Conference
Exercises
Unit 6 Catering Service for Convention
Background and Direction
Dialogue 1 : Catering Arrangement for a Seminar
Dialogue 2: Confirming Catering Service
Reading: Event Catering
Practical Writing: Catering Arrangement
Exercises
Unit 7 Post-conference Tour
Part Two Englist for Exhibitions
Unit 8 Talking about Exhibition Industry
Unit 9 Exhibition Planning and Marketing
Unit 10 Booking a Stand
Unit 11 Booth Installation and Dismantlement
Unit 12 Exhibition Logistics
Unit 13 Exhibition Reception
Unit 14 Post-exhibition Research and Analysis
Keys to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions）about Trade Show
參考書目