現代商務英語綜合教程 第1冊(附光盤)（簡體書）

《現代商務英語綜合教程》系列教材內容由淺入深，由普通商務常識逐漸過渡到專業性較強的商務知識，語言水平也由易到難，適用對象為大學一至三年級的學生。本書為《現代商務英語綜合教程》第一冊，共十二章，按照每周4～6學時設計。

Chapter 1 Introduction to Business
　Background Case: Donald Trump Is Back
　Listening
　Reading: The Miracle of IKEA
　Translation
　Speaking
　Writing
　Additional Reading: Stay Hungry. Stay Foolish.
Chapter 2 Business Recruitment
　Background Case: Southwest Airlines Recruitment
　Listening
　Reading: Nikes E-recruitment Strategy
　Translation
　Speaking
　Writing
　Additional Reading: Qualities Employers Seek
Chapter 3 Business Communication
　Background Case: Whose Fault?
　Listening
　Reading: Effective Business Communication
　Translation
　Speaking
　Writing
　Additional Reading: The Great Communicators
Chapter 4 Teamwork
　Background Case: Peter Smith Builds Up a Company with a Teamwork Culture
　Listening
　Reading: Teamwork and Team Building
　Translation
　Speaking
　Writing
　Additional Reading: The Race Between the Tortoise and the Hare
Chapter 5 Business Travel
　Background Case: As Business Travel Increases, So Do Costs and Headaches
　Listening
　Reading: What Does My Business Benefit from Business Travel?
　Translation
　Speaking
　Writing
　Additional Reading: Facing Business Challenges at Holiday Inn Worldwide
Chapter 6 Business Etiquette
　Background Case: Whats Wrong?
　Listening
　Reading: Good Etiquette Is Good Business
　Translation
　Speaking
　Writing
　Additional Reading: Business Etiquette Is About People
Chapter 7 Health and Safety
　Background Case: Investing in Health and Well-Being Leads to Business Success
　Listening
　Reading: Meeting Business Challenges at Johnson & Johnsor
　Translation
　Speaking
　Writing
　Additional Reading: Health and Safety Makes Good Business Sense
Chapter 8 Setting Up a Business
　Background Case: Bill Gates Mysterious New Company
　Listening
　Reading: Building Your Business... Is Just Like Building a House
　Translation
　Speaking
　Writing
　Additional Reading: Dreaming Your Way to Success
Chapter 9 Products
　Background Case: Pampers to Expand Product Range, Services in China
　Listening
　Reading: P&Gs Quest for Wow Design
　Translation
　Speaking
　Writing
　Additional Reading: McDonalds: Were Lovin It！