商品簡介
The book features:
• Strategies for setting SEO goals and getting buy-in throughout a company
• A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts
• Downloadable tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness
• Fascinating real-world “From the Trenches” case studies, with names changed to protect the (not so) innocent
• Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss key issues from their unique perspective
• Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
• Habits for effectively monitoring trends, your competition, and your SEO results
• A companion web site with related downloads, forums, and additional resources.
Based on recent developments, current trends, and extensive reader feedback, enhancements to the third edition include:
• Expanded coverage about integrating Facebook, Twitter, and other social media efforts with SEO
• Details about the latest crucial developments in how search engines work, including real-time search results
• Strategies for capitalizing on the Bing-Yahoo alliance
• Tips for using the latest keyword research tools
• Information on Ajax optimization
• New information on successfully building “link juice”
• New case studies featuring small businesses and tactics for getting quality user-generated, SEO-friendly content
• Greatly expanded ecommerce optimization coverage
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