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Search Engine Optimization: An Hour a Day
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Search Engine Optimization: An Hour a Day

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定價
:NT$ 1048 元
優惠價
90943
領券後再享88折起
無庫存,下單後進貨(到貨天數約30-45天)
可得紅利積點:28 點
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作者簡介

商品簡介

This is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable – perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site.

The book features:

• Strategies for setting SEO goals and getting buy-in throughout a company

• A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts

• Downloadable tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness

• Fascinating real-world “From the Trenches” case studies, with names changed to protect the (not so) innocent

• Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss key issues from their unique perspective

• Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

• Habits for effectively monitoring trends, your competition, and your SEO results

• A companion web site with related downloads, forums, and additional resources.

Based on recent developments, current trends, and extensive reader feedback, enhancements to the third edition include:

• Expanded coverage about integrating Facebook, Twitter, and other social media efforts with SEO

• Details about the latest crucial developments in how search engines work, including real-time search results

• Strategies for capitalizing on the Bing-Yahoo alliance

• Tips for using the latest keyword research tools

• Information on Ajax optimization

• New information on successfully building “link juice”

• New case studies featuring small businesses and tactics for getting quality user-generated, SEO-friendly content

• Greatly expanded ecommerce optimization coverage

作者簡介

Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and other films in the media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1999. Together, they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization and social marketing.

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優惠價:90 943
無庫存,下單後進貨
(到貨天數約30-45天)

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