Operating Globally - Operations & Technology 06.02
商品資訊
商品簡介
Covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations
Examples and lessons from some of the world's most successful businesses, including Nortel Networks, Terranova Forest Products and Ampro Electronics, and ideas from the smartest thinkers, including Adrian Wooldridge, Christopher Bartlett, Sumantra Ghoshal and John Micklethwait.
Includes a glossary of key concepts and a comprehensive resources guide
作者簡介
目次
Introduction to Operating Globally
Defining International Trade Elements
Defining Management Elements
The E-Dimension
The State of the Art: Rules and Regulations
The State of the Art: Technology Issues
In Practice: Success Stories
Key Global Thinkers and Trade Institutions
Resources and Online Services
Ten Steps to Making a Global Operation Work
Frequently Asked Questions (FAQs)
Index
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