商品簡介
The importance of soft power is one of the most striking features of contemporary international relations. The concept of soft power has a strong appeal outside the Western world, most countries now make serious business of developing their public diplomacy, and the challenge of engaging with overseas audiences is under close scrutiny in foreign ministries everywhere. Soft power possesses an almost magical attractive quality in East Asia, to a degree that it never attained in the United States or Europe. This study shows the continuing importance of empirical measurement and critical examination of this analytical concept. The awareness of public diplomacy’s centrality in international relations is also shared in East Asia and recent experience has something to offer to current thinking. Public Diplomacy and Soft Power in East Asia helps to fill in empirical gaps and informs broader conceptual and theoretical debates.
作者簡介
Sook Jong Lee is a Professor in the Department of Public Administration and in the Graduate School of Governance at Sungkyunkwan University in Seoul, South Korea. She is also President of the East Asia Institute (www.eai.or.kr). Her research interests are Korean and Japanese civil society and democracy, their political economy, and their policy opinions. Lee received her Ph.D. in Sociology from Harvard University.
Jan Melissen is Head of the Diplomatic Studies Programme at the Netherlands Institute of International Relations ‘Clingendael,’ Professor of Diplomacy at the University of Antwerp (Belgium), and co-editor of The Hague Journal of Diplomacy. His previous publications include The New Public Diplomacy: Soft Power in International Relations (2005/7) and Consular Affairs and Diplomacy. Evolution and Transformation (co-editor, 2011).
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