商品簡介
Industrial Strength Design: How Brooks Stevens Shaped Your World is a long overdueintroduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing thatan industrial designer "should be a businessman, an engineer, and a stylist, in that order," Stevenscreated thousands of ingenious and beautiful designs for industrial and household products --including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and theOscar Mayer Wienermobile. ("There's nothing more aerodynamic than a wiener," he explained.) Heinvented a precursor to the SUV by turning a Jeep into a station wagon after World War II, andstreamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coinedthe phrase "planned obsolescence," defining it as "instilling in the buyer the desire to ownsomething a little newer, a little better, a little sooner than is necessary." This concept hassince been blamed for everything from toasters that stop working to today's throwaway culture, butStevens was simply recognizing the intentionally ephemeral nature of a designer's work. Asked onceto name his favorite design, he replied, "none, because every one would have to be restudied for thetastes of tomorrow."This book, which accompanies an exhibit at the Milwaukee Art Museum (therepository for Stevens's papers), includes 250 illustrations of designs by Stevens and his firm,many in color. Glenn Adamson, exhibition curator, contributes detailed studies of individualdesigns. John Heskett, Kristina Wilson, and Jody Clowes contribute interpretive essays. Alsoincluded are a description of the Brooks Stevens Archive and several key writings by BrooksStevens.
作者簡介
J. Steven Svoboda, J.D., is Founder and Executive Director of Attorneys for the Rights of the Child. He practices human rights law in Berkeley, California. He has published articles in the Journal of Medical Ethics, the Journal of Health Psychology, and contributed to Understanding Circumcision (Kluwer Academic Publishers, 2001). His 2001 presentation to a United Nations meeting in Geneva became the first official U.N. document entirely devoted to the subject of male circumcision as a human rights violation.
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