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Behavior Analysis and Learning
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Behavior Analysis and Learning

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:NT$ 4484 元
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904036
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

Behavior Analysis and Learning, Fifth Edition is an essential textbook covering the basic principles in the field of behavior analysis and learned behaviors, as pioneered by B. F. Skinner. The textbook provides an advanced introduction to operant conditioning from a very consistent Skinnerian perspective. It covers a range of principles from basic respondent and operant conditioning through applied behavior analysis into cultural design. Elaborating on Darwinian components and biological connections with behavior, the book treats the topic from a consistent worldview of selectionism. The functional relations between the organism and the environment are described, and their application in accounting for old behavior and generating new behavior is illustrated.

Expanding on concepts of past editions, the fifth edition provides updated coverage of recent literature and the latest findings. There is increased inclusion of biological and neuroscience material, as well as more data correlating behavior with neurological and genetic factors. The chapter on verbal behavior is expanded to include new research on stimulus equivalence and naming; there is also a more detailed and updated analysis of learning by imitation and its possible links to mirror neurons. In the chapter on applied behavior analysis (ABA), new emphasis is given to contingency management of addiction, applications to education, ABA and autism, and prevention and treatment of health-related problems.

The material presented in this book provides the reader with the best available foundation in behavior science and is a valuable resource for advanced undergraduate and graduate students in psychology or other behavior-based disciplines. In addition, a website of supplemental resources for instructors and students makes this new edition even more accessible and student-friendly (www.psypress.com/u/pierce).

作者簡介

W. David Pierce is Professor, Emeritus, of Sociology at the University of Alberta, Canada. His main research concerns a biobehavioral analysis of activity anorexia, taste regulation of overeating, and exercise-induced taste aversion.

Carl D. Cheney is Professor, Emeritus, of Psychology at Utah State University, USA. He teaches behavior analysis and physiological psychology, and has published widely in the experimental analysis of behavior. His current research is focused on the management of diet selection in a variety of species.

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優惠價:90 4036
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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