商品簡介
Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world’s most successful entrepreneurs with a wealth of in-depth experience, education, and mature judgment that younger people can’t match; they also care more about creating financial security and doing what they want. Business consultant and serial entrepreneur Robert Bly teaches how to find the right home business opportunity; determine the target market for that business; sell the right product to the market at a profit; manage the business without wasting time; effectively market the business; comply with all laws, regulations, and taxes for the business; and generate enough income for retirement. Covering every aspect of building a successful business, not just the broad outlines, this book also provides senior-oriented information on computer equipment, the internet, and social media marketing.
作者簡介
Robert W. Bly is the author of more than 70 books, including The Complete Idiot's Guide to Direct Marketing, The Copywriter's Handbook, and How to Write & Sell Simple Information for Fun and Profit. His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople, DM News, and Writer's Digest. He lives in Dumont, New Jersey.
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