Is It 'cause It's Cool? ― Affective Encounters With American Culture
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Scholars of American studies explore the conjunction between the appeal and the rejection of American culture since the end of the Cold War, and the many ways in which the Americanness of popular and mass culture has been mediated on local, regional, and national levels through the knowledge work of coolness as an affective force. The topics include hip versus cool as key concepts in American popular culture, cool forensics and the spectacle of technoscience in CSI, the coolness of "Black" and the politics of ethnic marketing, and the impossible formation of global and transnational fandoms. The 15 papers are from a November 2011 international conference in Salzburg, Austria. Distributed in the US by ISBS. Annotation c2014 Ringgold, Inc., Portland, OR (protoview.com)
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