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On the Brink ― How a Crisis Transformed Lloyd's of London
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On the Brink ― How a Crisis Transformed Lloyd's of London

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:NT$ 2250 元
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902025
無庫存,下單後進貨(到貨天數約45天)
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商品簡介

This is the story of how huge losses very nearly destroyed a revered British institution, Lloyd's of London, the world's largest insurance market. Ten thousand people were trapped, facing big personal bills they thought profoundly unfair. They challenged a complacent institution, forcing it to confront its biggest ever crisis, changing its structures and values.

This story has great relevance today, raising many contemporary issues. The search for justice tests the British and US legal systems. Fairness is pitted against commercial expediency. Fresh thinking, new structures, new skills and leadership are all needed. Persuasion has to overcome alternative analysis, misunderstanding, emotion and inertia.

Locked in a battle for survival, many were slow to see their common interest. A novel solution was found. Many myths have since grown up. This book tells what really happened, from the inside.

作者簡介

Andrew Duguid (London, UK) holds a degree in economics from the London School of Economics and an MA in Marketing from Lancaster University. He began his career at Brunel University, undertaking a research project into forms of export organization, publishing (with Professor Eliot Jaques) Case Studies in Export Organisation.

He worked for an advertising agency, SH Benson, later Ogilvy Mather, as a marketing executive for four years, before joining the UK civil service. He spent 14 years in the Department of Trade Industry (DTI), including two years as principal private secretary to two cabinet ministers and three years seconded to the No. 10 Policy Unit in the Prime Minister's Office, under Margaret Thatcher. In 1986 he left his DTI undersecretary position to join Lloyd's of London as a senior executive. He worked at Lloyd's for 14 years in several senior roles, including director of strategy and secretary to the Council. He was closely involved in many of the events described in this book. After that he spent four years as a senior executive at a London market company insurer, Global Aerospace.

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優惠價:90 2025
無庫存,下單後進貨
(到貨天數約45天)

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