The Butterfly Effect in Competitive Markets ― Driving Small Changes for Large Differences

The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers' thrust to break social conformity drives adaptability behavior to change over the period. Strategies of firms that emerge out of market chaos help firms in growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerged out of the market chaos contributes to a global and sustainable effect in the market. This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global-local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.