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Peter Cook leads Human Dynamics, a worldwide creativity and innovation consultancy. He also delivers keynotes around the world blending business intelligence with parallel lessons from music via The Academy of Rock.
Peter is author and contributor to 11 books which have been acclaimed by industry experts including Professors Charles Handy, Adrian Furnham, Harvey Goldsmith CBE and Tom Peters. A frequent writer for Virgin.com, Peter's ideas have been featured in the Financial Times, the Independent, The Guardian and USA Today, and he has appeared on the BBC and Bloomberg TV.
Peter has an MBA, is a Chartered Chemist and FCIPD. He has spent almost 20 years teaching MBA's on creativity, innovation and leadership in academia and running his businesses.
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