商品簡介
This newest edition of the best-selling In Fashion offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, the text provides students with an overview of fashion, from its history, cyclical nature, and development, to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.
New to This Edition
- Includes 40% new photographs, including more than 250 full-color photographs highlighting the people, practices, and techniques of the fashion business
- New boxed features "Spotlight on Careers" explores the wide range of career opportunities in the fashion industry through interviews with industry professionals; "Spotlight on Innovators" highlights people, products, and places that impact creative development and groundbreaking presentation of the fashion product; and "Spotlight on Business" explores the importance of technology, innovation, and business and marketing execution in this rapidly changing industry
- Covers updated textile trends and innovations (Chapter 5), current omni-channel practices in retailing (Chapter 11) and new material related to digital and social media (Parts 1 and 4)
- Greater focus on global aspects of the fashion industry and demographic influences such as increase in Hispanic population, Middle Eastern influences, and the effects of economics and politics on consumer choices
In Fashion STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions
- Watch videos that bring chapter topics and career opportunities to life
- Enhance your knowledge with chapter exercises
This bundle includes In Fashion 3rd Edition and In Fashion STUDIO Access Card.
作者簡介
Elaine Stone was Professor Emerita, Fashion Institute of Technology (FIT), USA, where she taught for more than 25 years.
Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.
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