Sport Analytics ─ A data-driven approach to sport business and management

This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, and to show how sport managers and sport business professionals can use analytical techniques to improve their professional practice. While other books on sports analytics have focused almost exclusively on player performance data, this book shows how analytics can be applied in every functional area of sport business, from marketing and event management to finance and legal services. The book begins with a concise introduction to analytical methods, and every chapter contains real world examples, industry profiles, extended case studies and useful learning features.

Gil Fried is professor and chair of the management and sport management department in the College of Business at the University of New Haven, US. He has been a sport management practitioner for over thirty years and a faculty member for over twenty years. He is the author of ten books, including some of the world’s most widely used sport management textbooks, Sport Finance (with DeSchriver and Mondello) and Managing Sport Facilities.

Ceyda Mumcu is an associate professor of sport management at the University of New Haven, US. Her primary focus is on sport marketing and international sport management, and she has interests in quantitative research methods and the use of analytics. Before becoming an academic she was a professional basketball player for eight years in the Turkish Women’s Basketball League.