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Business Plans That Get Investment ─ A Real-world Guide on How to Write a Business Plan
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A business plan is an essential tool for attracting an investor's attention. They receive hundreds of plans every week and spend no more than 10 minutes on each one before deciding if it is of further interest. This means that the plan needs to be a short, snappy document that conveys the facts about your business quickly and clearly. This book explains how to write a plan that has the information that an investor needs to see. It shows that it is a simple process and anyone can do it, irrespective of background or prior knowledge.
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David Bateman has been both entrepreneur and investor. With investment bank experience, he was a partner in a start-up asset management business, which was backed by Deutsche Bank. The team went on to raise more than $5 billion, on the basis of the business plan that David and his partners wrote. In this firm, he has reviewed thousands of plans; a handful of which resulted in investment. David has founded several other businesses and is also an active angel investor. He has been a speaker at leading university buiness schools and MBA programs, including Oxford, Cambridge, Harvard, MIT, Wharton and Columbia.
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