Why Digital Transformations Fail ― The Surprising Disciplines of How to Take Off and Stay Ahead

Proctor & Gamble vice president for IT Tony Saldanha gives you the keys to a successful digital transformation: the right long-term goal and a disciplined execution process for getting there based on the famed airline takeoff checklist.

Digital transformation is more imperative than ever. Enterprises must fully transform their entire business model to digital, not just parts of the business. But 70 percent of digital transformations fail. Why? Not because of a lack of technological capability, executive awareness, or CEO support, but because of a lack of direction and discipline.

Tony Saldanha says your goal should be to arrive at a state of perpetual digital transformation, where your organization doesn't just disrupt its competitors but continuously disrupts itself (think Netflix, Amazon, or Google). To get there he outlines a three-phase execution process for digital transformations based on the famous airplane takeoff checklist, which has reduced crashes to one in every 1.2 million flights--a 0.00008 percent failure rate. Using this model, Saldanha shows companies how to get Ready, prepare a solid foundation for your change effort; Accelerate, learn from your experiences and continue to refine your approach; and Sustain the pace of technological innovation over the long haul.

Tony Saldanha is the Vice-President of IT and Global Business Services at Procter & Gamble, where he has worked for over 27 years in a variety of roles. He is one of the best connected and most influential leaders in the technology world. He was born and raised in Nagpur, India and holds a bachelor's degree in Mechanical Engineering and a Masters of Business Administration from the Indian Institute of Management. He has worked on projects for P&G in over 60 countries.