Every spring, the first four days of the NCAA men’s basketball tournament attracts a horde of basketball bettors to Las Vegas. From the tip-off of the tournament’s first game on Thursday
Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved fr
Even well-managed organizations can suffer crises, says Zaremba (communication studies, Northeastern U.). Presenting foundational principles that are similar to those expounded by Robert Fulghum in Ev
Writing for a broad audience--anyone that faces the responsibility of speaking in a professional capacity--Zaremba (communication studies, Northeastern U.) draws on rhetorical theory in order to provi
