Basics Marketing: Marketing Management provides a battery of invaluable business skills, ideas and tools for students and practitioners of marketing.Understanding how to create marketing programmes is
Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today.In keeping with advances in techn
Builds on the philosophies of Kevin Roberts's acclaimed Lovemarks to provide real-world examples of famous brands that applied Lovemark approaches to effective, emotionally based campaigns and how Lov
Builds on the philosophies of Kevin Roberts's acclaimed Lovemarks to provide real-world examples of famous brands that applied Lovemark approaches to effective, emotionally based campaigns and how Lov
At 7:20pm on May 23, 2015, in the courtyard of Ireland's Dublin Castle, the country truly became a nation of equals. Ireland Says Yes is the fast-paced narrative account of all the drama and excitemen
