Berger (advertising and public relations, U. of Alabama) and Reber (advertising and public relations, U. of Georgia) consider the elements of power and influence in public relations, and ways to incre
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely unchar
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from
