Since the term "neuromarketing" was coined in 2002 a new paradigm has emerged in brain science and its role in brand marketing. Du Plessis (chairman of Millward Brown South Africa) et al. explore what
This is a paperbound reprint of a 2005 book. After tracing his realization of the importance of the processor as much as the processes involved in advertising, Du Pleissis (Millward Brown, a South Afr
