This is the second edition of Randall?s concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview o
Business and marketing consultants Seth and Randall look at the histories, current activities, and strategies of major international food retailers and analyze the factors underlying their successes a
"Full of vivid insights on the rise of leading British supermarkets." Daily Telegraph"The growth of the grocery business is one of the big business stories of our time. The Grocers tells it all and te
This volume explores the recent ‘adolescent turn’ in contemporary Latin American cinema, challenging many of the underlying assumptions about the nature of youth and distinguishing adolescence as a di
